Case Study

OneLogin: Accelerating Growth With Precise Planning and Execution

December 11th, 2018

Summary

Emerging companies often need to move quickly when launching new products. They need to beware of rushed execution that can overwhelm go-to-market teams, ruin the experience of new customers, and have disastrous revenue results. In this report, we describe how OneLogin successfully launched a new product to a new market segment by using a disciplined approach comprising eight activities across its marketing, sales, and product teams.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.