Best Practice Report

Ongoing Measurement Communications: Driving Reporting Adoption

January 1st, 2018
Ross Graber, VP, Principal Analyst
Ross Graber VP, Principal Analyst

Summary

Measurement teams often fail to ensure that reporting deliverables are consistently used in decision-making. Communications efforts must continue well past the launch of reporting deliverables to secure adoption and use-case-driven application. Select appropriate communications vehicles to reach reporting audiences and encourage them to consume and apply reporting deliverables.

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