Online Sources For Gathering Competitive Intelligence

January 1st, 2018

Sam Somashekar

With contributor:

Summary

Organizations can gain a deeper understanding of their competitors by gleaning insights from various online resources. Product managers and marketers should leverage competitor-provided resources as well as analyst, media, social media, and crowdsourced resources. Internal departments such as strategy, communications, and competitive intelligence typically have resources that provide competitive insight; and with the proliferation of information on the internet, additional insights can be easily obtained. Create an action plan that specifies the sources and the frequency of gathering intelligence from each source. In this report, we review three types of recommended online sources for gathering competitive intelligence.

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