Open finance extends data sharing principles across a wider set of financial products than open banking. It also marks the acceleration of a decade-long evolution in delivery and distribution toward embedded financial services. It could lead to financial services firms losing control of the customer relationship — or drive well-being and ease and improve the user experience as firms harness trust, technology, and insight to deliver truly customer-focused outcomes. Read this research to understand the scope of open finance, its impact on end users, and how the industry will change, then use the framework to understand its progression across sectors and geographies to plan your firm’s response.