Best Practice Report

Operationalizing Digital Support: Marketing Competency and Process Requirements

January 1st, 2018


Even in organizations where digital marketing is not the primary means of going to market, digital marketing must support the entire sales process. Key sales support tasks for digital marketing require that marketing possess a broad range of foundational and digital competencies. Marketing must be able to identify and target buyers, drive interest, manage leads, nurture and drive engagement, and accelerate deals to close.

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