Best Practice Report

Operationalizing Digital Support: Marketing Competency and Process Requirements

January 1st, 2018

Summary

Even in organizations where digital marketing is not the primary means of going to market, digital marketing must support the entire sales process. Key sales support tasks for digital marketing require that marketing possess a broad range of foundational and digital competencies. Marketing must be able to identify and target buyers, drive interest, manage leads, nurture and drive engagement, and accelerate deals to close.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.