Best Practice Report

Opportunity Type Sales Strategies: New Buyers

January 1st, 2018

Summary

Not all sales opportunities flow through the pipeline in the same way; ignoring this fact can detract from revenue performance. When selling to new buyers, sales organizations often need to overcome perceived risks. Where and when sales reps intercept new buyers during their purchasing process determines the appropriate selling approach.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.