Optimize Market Insights With Metrics And KPIs

There's an old management adage that says "you can't manage what you can't measure." The key question, though, is what should you measure? Market insights professionals that focus on measuring the number of reports read, the number of stakeholders served, and other transaction metrics find that this only leads to more work, which often results in a decline in quality and timeliness. These transactional metrics don't show the right type of value-add to executives who are concerned with revenue, profit, and market share. To ensure they gain the budget they need to evolve, market insights teams must show how they improve business performance. In this report, we share which metrics are important, how to calculate and show market insights' value-add, and how to leverage this information to optimize market insights' performance.