Best Practice Report

Optimize Webinar Execution With The Forrester Webinar Implementation Process

August 8th, 2023
Jerry Zhao, Senior Analyst
Jerry Zhao Senior Analyst
With contributors:
Cristina De Martini , Laura Cross , Melvin Tan , Rachel Birrell

Summary

During the pandemic, companies significantly increased their use of webinars as a key marketing activity to engage buyers. This has continued, highlighting the importance of having a streamlined process for efficiently implementing and managing webinars. This report introduces the Forrester Webinar Implementation Process, which serves as a guide to setting up structured webinar execution. By adopting this process, marketing organizations can enhance efficiency and effectively support their business needs in the realm of webinars.

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