Best Practice Report

Optimize Your Digital Experience To Compete For Customers

Improve Digital Experiences With Data, Analytics, And Insights

August 30th, 2022
Chiara De Gasperin, Analyst
Chiara De Gasperin Analyst
With contributors:
Oliwia Berdak , Laura Koetzle , Brandon Purcell , James McCormick , Christian Prandi , Matthew Izzi

Summary

Competing for empowered customers and keeping up with their shifting digital expectations means that firms must always be evolving their digital experiences. This is only achievable through a continuous optimization process that uses customer data, analytics, and insights to improve digital interactions and experiences iteratively. This report outlines the process of continuous optimization and describes how customer insights (CI) professionals can adopt it to deliver the right digital experiences at scale for every customer, every time.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.