Best Practice Report

Optimizing Distributor Sales With the Channel Program Model

January 1st, 2018


As suppliers look beyond traditional pack-and-pick services, distributors are developing advanced data, learning and reporting capabilities. Distributors can play a key role in driving channel revenue when suppliers identify and optimize their channel programs to provide the right amount of support. The Channel Program Model provides insights into the processes required to optimize distributors’ productivity.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.