Optimizing Reseller Relationships Using TRED

January 1st, 2018

Summary

Channel organizations often fail to adequately alter their support approach for different types of partners they enlist in their programs. Resellers — be they distributors, dealers, agents or more — have their own set of needs that must addressed. Our channel TRED model helps to pinpoint best practices to address these needs, and show how organizations spend supporting them.

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