Data Snapshot

Organizational Maturity Level Matters When It Comes To Individuals Leveraging Data For Decision-Making

August 5th, 2024
Kim Herrington, Senior Analyst
Kim Herrington Senior Analyst
With contributors:
Aaron Katz , Fayzan Sabri , Jen Barton

Forrester’s 2023 data shows that in more mature insights-driven businesses (IDBs), 96% of data and analytics employees frequently leverage data for decision-making. In beginner organizations, 70% of respondents reported frequent data usage. This means that employees in more mature organizations are 1.4 times (or 37%) more likely to frequently leverage data than those in less mature organizations. Building a trusted and resilient data and AI literacy culture requires consistent and frequent use of data in decision-making to drive favorable business outcomes.

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