Organizations Are Betting Big On AI In 2024

August 17th, 2023

Matthew Guarini VP, Sr Research Director

With contributors:

Michael Kearney , Ian McPherson

AI is 2024’s big bet: Organizations that aren’t seriously investing in AI capabilities will quickly fall behind. Despite recession fears, 45% of technology decision-makers (TDMs) in data-related functions at US enterprises who responded to Forrester’s Budget Planning Survey, 2023, anticipated their organizations’ budgets for AI capabilities increasing by 5% or more in the next 12 months. A further 42% anticipated their budgets increasing between 1% and 4%. Don’t hesitate and be one of the organizations that misses out on the biggest tech revolution and business opportunity since mobile — or maybe longer. This is a snapshot of Forrester’s data on 2023 budget planning.

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