Data Snapshot

Organizations Are Betting Big On AI In 2024

August 17th, 2023
With contributors:
Michael Kearney , Ian McPherson

AI is 2024’s big bet: Organizations that aren’t seriously investing in AI capabilities will quickly fall behind. Despite recession fears, 45% of technology decision-makers (TDMs) in data-related functions at US enterprises who responded to Forrester’s Budget Planning Survey, 2023, anticipated their organizations’ budgets for AI capabilities increasing by 5% or more in the next 12 months. A further 42% anticipated their budgets increasing between 1% and 4%. Don’t hesitate and be one of the organizations that misses out on the biggest tech revolution and business opportunity since mobile — or maybe longer. This is a snapshot of Forrester’s data on 2023 budget planning.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.