Trends Report

Organizations That Champion Female Sellers Enjoy Higher Growth

January 26th, 2021
With contributors:
Matthew Flug , Katy Tynan , Jennifer Zhang , Caroline Robertson

Summary

Profits can be close to 50% higher when women are well represented in upper management. But only one-third of B2B sellers identify as women. Female sellers excel in competencies that align with the expectations of modern B2B buyers. Businesses that don’t seek out and support female sellers risk losing talent and customers to competitors who do. To recruit and retain top-tier sales talent, companies must revamp job descriptions with gender-neutral language and ensure female sellers have clear paths to leadership positions. Learn more about the benefits female sales pros bring to their organizations by requesting an inquiry; reading our research on gender-related confidence issues, leadership styles, and pay gaps; or catching up with Mary on LinkedIn or Twitter.

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