Trends Report

Organize For Digital Intelligence With Three Models

October 30th, 2018
CL
Cinny Little
JM
James McCormick
With contributors:
Jeremy Vale , Gene Leganza , Elizabeth Hoberman

Summary

Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help customer insights (CI) professionals build a digital intelligence organization to gain competitive advantage. This is an update of a previously published report; Forrester reviews and updates it periodically, most recently to provide refined organizational models and new information from research and inquiries.

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