Best Practice Report

Own Your Audience In Six Steps

Activities and deliverables that emerging-growth companies can use to reach their ideal target audience

May 2nd, 2021
Barbie Mattie, null
Barbie Mattie


Emerging companies often assume, based on early success, that they know their audience. As an emerging company grows, however, the ideal prospect is often not the same as the company’s initial customers. To continue growing, formal audience identification and prioritization become essential, and if C-suite and revenue engine leaders (i.e., sales, product, marketing) do not align on a go-to-market approach, resources will be wasted and success limited. Although time is always of the essence in emerging companies, marketing leaders must still take a data-driven approach to creating a plan that supports the company’s go-to-market strategy. In this report, we highlight key audience planning activities and deliverables that emerging-growth companies can leverage to find and use audience data in a meaningful way, identify their ideal target audiences, and effectively market and sell to those audiences.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.