Partner Portals: Purpose-Built For Engagement

March 5th, 2020

Dara Schulenberg

Summary

The partner portal is a foundational component of a supplier’s partner enablement and engagement strategy. Suppliers making ongoing investments in their partner portals are facing pressure to demonstrate increased partner engagement. Channel leaders should use portal personalization, expanded collaboration, and interactive design elements to accelerate partnership success. This report describes four sets of best practices in partner portal design that enable suppliers to leverage their partner relationship management (PRM) investments to effectively engage partners and accelerate partnership success.

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