Pave The Way To Partner Loyalty Maturity

In this report, we present a compendious road map to guide sales enablement professionals through the steps to build a partner loyalty program or to revamp an existing one. Follow this road map — and the companion partner loyalty program maturity model — to formulate a comprehensive plan to increase the health of your channel ecosystem, whether you are starting from scratch or bridging gaps in your current program. Use your resulting plan to facilitate internal conversations to obtain buy-in, secure funding, and capture resources to effectively implement your partner loyalty strategy. Once you've fully cultivated the program, both you and your partners will reach your business goals and the health of your channel ecosystem will reach a new high. This report was originally published on December 12, 2012; Forrester reviews and updates it periodically for continued relevance and accuracy, and this time found that only minimal changes were needed, and updated it accordingly as of December 2014.