Best Practice Report

Persona Development: Going Regional

January 1st, 2018


A one-size-fits-all approach to the B2B buying audience rarely delivers desired campaign results. Messaging and content should convey the value proposition in ways that resonate with regional buyers’ local needs. Portfolio marketers are responsible for identifying when they need to create regional variations in buyer personas.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.