Best Practice Report

Pipeline Acceleration

January 1st, 2018


Forresters’ benchmark data consistently shows that business performance greatly improves when sales and marketing align their goals, processes and activities. We continue to see increasing interest from sales and marketing leaders in learning how the two functions can collaboratively and proactively move deals more rapidly into — or more quickly through — the sales pipeline. Pipeline acceleration programs should be designed to help sales overcome real-life business challenges.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.