Best Practice Report

Pipeline Acceleration

Jan 01, 2018

Summary

Forresters’ benchmark data consistently shows that business performance greatly improves when sales and marketing align their goals, processes and activities. We continue to see increasing interest from sales and marketing leaders in learning how the two functions can collaboratively and proactively move deals more rapidly into — or more quickly through — the sales pipeline. Pipeline acceleration programs should be designed to help sales overcome real-life business challenges.

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