Planning Guide 2024: B2B Sales

In 2023, B2B sales leaders have faced unanticipated economic headwinds, too often resulting in layoffs across their customer bases or even within their own organizations. Still, the opportunity exists for sales leaders to prepare their organizations for sustainable, customer-obsessed growth in 2024. We recommend they invest in initiatives that optimize seller empowerment, develop robust digital and self-service routes to market, and create highly personalized experiences for both buyers and customers across all channels. This planning guide will steer B2B sales leaders toward the transformational investment strategies necessary to meet the new demands of buyers and customers.