Decision Tool

Planning Your Company’s Strategy For Values-Motivated Consumers

A Clear Approach To Values Is Vital To Customer Obsession

April 28th, 2022
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director
With contributors:
Keith Johnston , Mike Proulx , Emily Collins , Dipanjan Chatterjee , Angelina Gennis , Elizabeth Velasquez , Anjali Lai , Bruna Venicio , Rachel Birrell

Summary

“A clear strategy for determining positions on social, political, and moral issues” is the company attribute most highly correlated with customer obsession. Forrester’s Values Strategy Framework identifies the nine possible values strategies to choose from, and our interactive decision tool helps you decide which of these strategies is best for your organization. Use our framework and decision tool as the centerpiece of a five-step process to identify your company’s current approach to values, choose the right values strategy, and integrate it into your overarching customer obsession strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.