Data Snapshot

Portfolio Marketers Identify Year-Over-Year Offering Revenue Growth As The Metric That Matters Most

March 7th, 2024
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
With contributors:
Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Portfolio marketers often get frustrated measuring their function’s value to the business, as it can be difficult to determine what metrics matter most. But in Forrester’s Portfolio Marketing Survey, 2023, the top metric is clear: year-over-year offering revenue growth. While there are many metrics portfolio marketing could track, there are few they are actively measuring. Forrester asked respondents what they are measuring and which metrics they believe are most impactful to achieving growth goals. Portfolio marketing leaders must evaluate areas that demonstrate the most value and should focus on three metrics: year-over-year offering revenue growth, win/loss ratio, and average deal size.

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