Planning Guide Report

Portfolio Marketing: Planning Assumptions 2018

January 1st, 2018


As SiriusDecisions looks to the year ahead, we have identified key issues that should drive the agenda of portfolio marketing leaders. Best-in-class organizations rely on portfolio marketing to provide market and buyer insights to inform audience-centric go-to-market decisions. Effective audience-based execution requires portfolio marketing to drive change across six core disciplines.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.