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Positioning Your Brand To Win

Go To Market With An Understanding Of Your Competitive Positioning

August 2nd, 2021
With contributors:
Mike Proulx , Chahiti Asarpota , Peggy Dostie

Summary

A beneficial way for companies to visualize their market presence is through brand Cartesian mapping. This visualization tool helps CMOs determine market whitespace and identify an ownable position for their brand. CMOs should use this framework to map themselves against their competitors on axes that are determined to be either important to consumers or how their competitors are currently positioned.

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