Information and knowledge management professionals all too often go about collaboration strategy backwards: picking technologies like social networks or videoconferencing instead of focusing first on what they're trying to accomplish. This document outlines a four-step method to define a collaboration strategy. First, know what your employees need. Second, choose your business objectives — with your business sponsors. Third, build a strategy based on collaboration scenarios that change the way your employees work. Finally, pick the technologies to implement. Companies that take these four steps before launching into a complex collaboration program are more likely to succeed.