Post-Acquisition Customer Advocacy Requirements

January 1st, 2018

Lisa Nakano

Summary

During and after an acquisition, B2B marketers must sift through large volumes of advocacy assets at both the acquired and acquiring organizations. Marketers charged with incorporating acquired customer advocacy content assets and reference contacts often struggle to decide what stays, what goes, and what new assets to create. This report gives marketers a checklist for rationalizing customer advocacy assets in a post-acquisition setting.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.