Best Practice Report

Post-Acquisition Customer Advocacy Requirements

January 1st, 2018
Lisa Nakano, null
Lisa Nakano


During and after an acquisition, B2B marketers must sift through large volumes of advocacy assets at both the acquired and acquiring organizations. Marketers charged with incorporating acquired customer advocacy content assets and reference contacts often struggle to decide what stays, what goes, and what new assets to create. This report gives marketers a checklist for rationalizing customer advocacy assets in a post-acquisition setting.

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