Best Practice Report

Post-Acquisition Target Account Planning

January 1st, 2018


Acquisitions can disrupt target account plans for both the acquiring and the acquired organizations. Account-based marketers must consolidate account insights across the newly combined organization, understand the new sales structure and keep its plans up-to-date. Marketers can support sales productivity by developing a comprehensive post-acquisition account planning process.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.