Post-Sale Customer Needs: Grow/Advocate Phase

January 1st, 2018

Summary

SiriusDecisions recently conducted a study of more than 400 B2B executives and users to uncover customer preferences during the post-sale customer lifecycle. Once customers have realized value from the solutions they have purchased, organizations need to enable growth and, ultimately, advocacy. The customer’s role strongly influences which interactions and content he or she prefers in this phase of the post-sale relationship.

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