Best Practice Report

Postsale Customer Needs: Develop/Participate Phase

Lisa Nakano
Jan 01, 2018

Summary

Forrester conducted a study of more than 400 B2B executives and users to uncover customer preferences during the postsale customer lifecycle. In the develop/participate phase of the customer lifecycle, organizations must engage with onboarded customers through interactions that resonate strongly. During this phase, the customer’s role has a strong influence on the interactions and content required.

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