Predictions Report

Predictions 2016: Social Gets Reinforcements

Social Marketers Will Partner With Colleagues In Customer Service And Media Buying

November 13th, 2015
Brigitte Majewski, VP, Research Director
Brigitte Majewski VP, Research Director
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
Erna Alfred Liousas, null
Erna Alfred Liousas
Gina Fleming, null
Gina Fleming
Nick Hayes, null
Nick Hayes
Samantha Ngo, null
Samantha Ngo
With contributors:
Luca S. Paderni , Wei-ming Egelman

Summary

Both consumers and marketers love to use social media — but brands still struggle to get value from the big social networks. In 2016, social marketers won't just refocus their efforts on tactics that have been proven to work; they're also going to call in colleagues from other parts of the business who can get more value from social platforms than they can. This brief predicts the six most significant changes we'll see in social marketing in 2016.

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