Predictions Report

Predictions 2022: Tech Leadership And Innovation

The Pandemic Crisis Advances Digital Business On To New Human-Centered Technology Transformation

October 26th, 2021


In 2022, tech executives’ prospects will improve as strong global growth boosts tech spending by more than 6%. However, the challenges they face — including the pandemic, inflation, supply chain disruption, and ESG risks —will continue to grow, while increasingly volatile and demanding customers will place pressure on firms to accelerate their more advanced, human-centered transformations. And they must deliver a great employee experience (EX) for employees to remain productive in their anywhere-work workforce strategies. To succeed at staying ahead of this rapid, continual business change, tech execs will need a future fit tech strategy that is adaptive, creative, and resilient.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.