Predictions Report

Predictions For 2013: Cloud Computing

We'll Finally Get Real About Cloud

February 22nd, 2013
With contributors:
Mike Gualtieri , Lauren Nelson , Andre Kindness , Glenn O'Donnell , Liz Herbert , Christopher Voce , Dave Bartoletti , Michael Facemire , Heather Belanger , Rachel Dines

Summary

As we start the new year, there is one clear takeaway regarding the cloud computing market: Enterprise use has arrived. Cloud use is no longer solely hiding in the shadows; IT departments are no longer denying it's happening in their company; and legitimate budgeting around cloud is now taking place. So what does that mean for the coming year? In short, cloud use in 2013 will get real. We can stop speculating, hopefully stop cloudwashing, and get down to the real business of incorporating cloud services and platforms into our formal IT portfolios. As we get real about cloud, we will institute some substantial changes in our cultures and approaches to cloud investments. We asked all the contributors to the Forrester cloud playbook to weigh in with their cloud predictions for the coming year, then voted for the top 10. This report will tell you what we expect to happen when enterprise gets real about cloud in 2013.

Want to read the full report?

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.