Best Practice Report

Predictive Analytics for Lead Generation: Implementation Considerations

January 1st, 2018

Summary

B2B organizations are looking to employ predictive analytics to improve the quality of leads delivered to sales and lead development representatives. Marketers must carefully plan the integration of predictively sourced and scored leads into existing lead prioritization and delivery processes. While predictive analytics can improve the quality of leads, success depends as much on how these leads are packaged for lead recipients as it does on lead quality.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.