Best Practice Report

Predictive Analytics for Lead Generation: Implementation Considerations

January 1st, 2018


B2B organizations are looking to employ predictive analytics to improve the quality of leads delivered to sales and lead development representatives. Marketers must carefully plan the integration of predictively sourced and scored leads into existing lead prioritization and delivery processes. While predictive analytics can improve the quality of leads, success depends as much on how these leads are packaged for lead recipients as it does on lead quality.

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