Best Practice Report

Preparing For Channel Pipeline Acceleration

January 1st, 2018

Summary

Contributions from marketing and sales at the supplier and partner levels are essential for the effective execution of channel pipeline acceleration. Establishing a pipeline acceleration program helps create a coordinated approach across sales and marketing, while expanding the impact of marketing across the later stages of the Channel Demand Waterfall. This report describes the key components of an effective pipeline acceleration program within the channel that will improve conversion rates and increase the speed of slow-moving deals.

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