Preparing For Exit: How Marketing Impacts Key Company Financial Metrics

Most marketers at exit-stage companies tend to focus on marketing metrics tied to leads and new logos and miss financial metrics that are critical to a successful exit. When the company value is being determined, marketers should focus on marketing impact metrics that positively affect valuation. In this report, we discuss the vital role marketing leaders play in supporting an organization’s valuation and provide a high-level overview of necessary metrics and how organizations can best align to them.