Preparing For Uneven Corporate Adoption Of Video Communications

Use of video for business communication is expanding at some companies and stagnant at others. The more that information workers use desktop (and handheld) video solutions, the more they expect video to be a normal mode of communication, but, in some companies, workers don't want or see a need for video solutions. Business and consumer video-solution providers are delivering easier user interfaces, better reliability, and higher resolutions — exactly what business users of video demand. Forrester expects that utilization of videoconferencing and collaboration solutions will expand in the next few years (albeit at different paces, depending on the culture of the organization), and that nearly half of information workers will have some type of personal video solution in 2016, up from just 15% today. Vendors will capture their share of increasing video spend by delivering great user experiences, education about the value of video, and the means to measure the quality of video experiences.