Pricing and Packaging Strategy: Business Requirements

January 7th, 2019

Summary

With input from a cross-functional team, it’s often product management’s responsibility to set an offering’s price and develop its packaging. Product teams can leverage one key technology to administer pricing and packaging, and visualize opportunities for improvement across a range of KPIs. These technologies provide pricing analysis and optimization for the product and sales teams at both the customer and deal levels.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.