Summary
Most B2B organizations cast too wide a net when developing sales enablement programs. To build an effective sales enablement program, organizations must ensure that sales personas are identified, prioritized and aligned to target market segments and buyers. To prioritize sales personas, use a fact-based set of criteria based on revenue attainment impact.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).