Best Practice Report

Product, Feature, Add-On Or Platform? Clarifying The Distinctions And Why They Matter

October 11th, 2019
Jeff Lash, VP, Sr Research Director
Jeff Lash VP, Sr Research Director

Summary

In the world of product development and portfolio management, the labels applied to functionality and systems are important and often controversial. Whether a capability is considered a feature rather than a product can have significant implications for how it is developed and managed and its potential success in the market. In this report, we define four common types of B2B offerings and offering elements, explain the implications of each, and provide a framework for determining which label is most appropriate.

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