Best Practice Report

Product Innovation and Lifecycle Process: Business Requirements

February 1st, 2019


Organizations that follow a consistent process for product innovation and lifecycle management are more likely to have their products succeed. Understanding the business requirements for product innovation and lifecycle management enables leaders to meet these requirements with people, processes, technologies and service providers. Supporting technologies and service providers must be evaluated by their ability to support these requirements.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.