Best Practice Report

Product Launch: Sales Operations’ Role

January 1st, 2018
Anne Slough, null
Anne Slough

Summary

B2B sales reps provide the final point of connection from an organization to its customers. During a product launch, the efforts of marketing and product management may be wasted if sales reps are unable to efficiently accept leads, create opportunities, configure quotes, or place orders for the new offering. Including sales operations in launch planning can bridge the gap between the company’s strategic growth objectives and the sales organization’s tactical abilities to execute. Complete any required changes before launch to ensure sales objectives for the new offering can be met. In this report, we describe sales operations’ role and responsibilities before and during product launches.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.