Model Overview Report

Product Management: Its Sales Enablement Roles And Responsibilities

January 1st, 2018
Sam Somashekar, null
Sam Somashekar
With contributor:
Jeff Lash

Summary

Product managers play a key role in providing support and subject matter expertise to sales reps and channel partners. Product managers must understand how other functions contribute to sales enablement before they can determine their optimal role. Proper communication with sales teams and coordination with the sales enablement function are crucial for success. In this report, we describe product management’s role and responsibilities with respect to sales enablement.

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