Best Practice Report

Product Management: Leading In A Time Of Crisis

May 13th, 2020


The COVID-19 pandemic and accompanying economic slowdown are forcing B2B organizations to evaluate their strategies and plans. As of May 2020, details on the full extent and duration of the pandemic are still emerging, but major impacts on product portfolios and roadmaps for most organizations are already evident. This report discusses the elements that product management leaders need to consider to help their organizations adjust and thrive in the current environment.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.