Summary
Organizations that adopt agile development approaches need to decide whether the product manager will assume the role of product owner or whether there is a need for a distinct product owner. The Forrester Product Ownership Decision Framework outlines the factors that leaders should consider when making this decision. In this report, we highlight best practices that leaders should apply in both of these scenarios to ensure the success of the product manager and product owner roles and the agile team.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.