Role Connections Report

Product Manager Vs. Product Owner: Maximizing The Effectiveness Of Both Roles

January 1st, 2018


Organizations that adopt agile development approaches need to decide whether the product manager will assume the role of product owner or whether there is a need for a distinct product owner. The Forrester Product Ownership Decision Framework outlines the factors that leaders should consider when making this decision. In this report, we highlight best practices that leaders should apply in both of these scenarios to ensure the success of the product manager and product owner roles and the agile team.

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