Role Connections Report

Product Manager Vs. Product Owner: Maximizing The Effectiveness Of Both Roles

January 1st, 2018
Jeff Lash, VP, Sr Research Director
Jeff Lash VP, Sr Research Director

Summary

Organizations that adopt agile development approaches need to decide whether the product manager will assume the role of product owner or whether there is a need for a distinct product owner. The Forrester Product Ownership Decision Framework outlines the factors that leaders should consider when making this decision. In this report, we highlight best practices that leaders should apply in both of these scenarios to ensure the success of the product manager and product owner roles and the agile team.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.