Best Practice Report

Productizing Services: Successfully Developing And Delivering A Service As A Product (SaaP)

July 10th, 2020

Summary

Many companies provide business services as part of their portfolio of offerings, but few manage them with the same rigor as products. By productizing these services, organizations can improve cross-sell and upsell opportunities, increase the speed with which to qualify and close new opportunities, control operational costs across several customers through a more consistent delivery approach, and align the right resources needed for delivery. In this report, we provide guidelines and examples as part of the Forrester service-as-a-product (SaaP) approach that organizations can use to productize services.

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