Best Practice Report

Productizing Services: Successfully Developing And Delivering A Service As A Product (SaaP)

July 10th, 2020
Sam Somashekar, null
Sam Somashekar


Many companies provide business services as part of their portfolio of offerings, but few manage them with the same rigor as products. By productizing these services, organizations can improve cross-sell and upsell opportunities, increase the speed with which to qualify and close new opportunities, control operational costs across several customers through a more consistent delivery approach, and align the right resources needed for delivery. In this report, we provide guidelines and examples as part of the Forrester service-as-a-product (SaaP) approach that organizations can use to productize services.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.