Proposal Response: A Deep Dive Into The Process

November 27th, 2018

Steve Silver

With contributor:

Anne Slough

Summary

A B2B organization’s proposal response team requires a broad set of resources and tools from sales operations, marketing, product, and sales enablement teams to build the best possible solution proposals for the company and potential customers. With the right process steps in place, the team can create high-value proposals that include transparency into revenue potential, full contract value, and contract costs. This report details the seven steps of a best-in-class proposal response process.

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