Model Overview Report

Protect Your Customers And Your Brand Using The Forrester Secure What You Sell Model

August 2nd, 2021


To truly embed security into the product, security pros must engage with the product team and undertake appropriate security activities throughout the product lifecycle. The Forrester Secure What You Sell Model overlays security on the Product Marketing and Management (PMM) Model and provides a framework for the security team to collaborate with the product team. In this report, we show how security pros should use this model to set the security goals and activities at all six stages of the product lifecycle.

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