Case Study

PTC: Generating And Capitalizing On The Full Array Of B2B Buying Signals

October 6th, 2020
Kerry Cunningham, null
Kerry Cunningham
With contributor:


PTC had effective lead-based demand generation capabilities, but the marketing team knew they were unable to take full advantage of all available buying signals. The organization chose technology partners to provide critical capabilities for identifying early-stage opportunities, improving web visitor conversion, and capturing sales interactions. By capturing and acting on a variety of buying signals, PTC drove substantial pipeline growth and broadened the scope of marketing’s contribution. In this case study, we examine how PTC adopted technologies and processes to exploit all available buying group signals and drive substantial gains in pipeline creation.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.