Case Study

PTC: Streamlining Demand Center Interaction To Improve Program Efficiency, Tactic Visibility, And Compliance

August 27th, 2018

Summary

Deploying a demand center can address technology challenges while elevating marketing’s contribution and performance by driving best practices, improving Demand Waterfall® performance, and increasing efficiency. Whether implemented centrally or regionally, a demand center serves as a hub of shared marketing services, infrastructure and processes. In this report, we describe how PTC streamlined its demand center processes to provide internal business partners with simpler program execution while improving buyers’ experience by more effectively managing offers and delivery mechanisms.

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