Summary
Deploying a demand center can address technology challenges while elevating marketing’s contribution and performance by driving best practices, improving Demand Waterfall® performance, and increasing efficiency. Whether implemented centrally or regionally, a demand center serves as a hub of shared marketing services, infrastructure and processes. In this report, we describe how PTC streamlined its demand center processes to provide internal business partners with simpler program execution while improving buyers’ experience by more effectively managing offers and delivery mechanisms.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).